JEFF BEZOS (The Mind Behind Amazon)
A game changer in evolution of online marketing, company which created quite a history for itself , its none other than AMAZON. Jeff Bezos a person with a different mindset.
Born in Mexico, Jeff had an idea of building an online book store. Qualified as a electrical engineer, conducted workshop and hired just 2 programmers then. His first investors were his parents who invested a whopping amount of 300,000 dollars.
The mastermind Bezos released press releases every week and in two years he sold in over 45 countries.
In 1996, his first market share priced at 29.25$ per share and tripped to thrice the price in next one year with over 7000 employes now.
December 1999, he came on the front page of TIME magazine. But a sudden crash in his stock market resulted in a all time low and his share price went down to 5.97$ per share.
However Jeff was a cool chap and handled the pressure very well. He considered on small divisions rather looking at a big image. He took the company up and partnered with around 400 companies.
On June 6, 2003 he went to BLUE ORIGIN, a tech. company dealing in vertical takeoff and landing Aircraft for space.
In 2005, he came up with another idea of reading device known as KINDLE which flourished in the market. Amazon and Jeff Bazos always kept it as a secretive.
Then it took over Zappos.com a huge online shoe company. Kindle however had a huge competitor iPad launched in 2007 due to which price of kindle was continuously cut-off.
In April 2011, NASA gave 20 million dollar to Blue Origin and since then Amazon had no downfall. It came with online series which gave a tough competition to Netflix.
Today mastermind Jeff Bezos has a worth of 18.1 billion dollars and the richest person on earth ranking the first in list of FORBES.
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